I write copy and content for companies that sell technologically sophisticated products and services. Unlike a lot of writers, I bring together a background in technical communication, a passion for all things tech, and experience in the world of corporate sales and project management.
So what can a technically-oriented writer with a sales and marketing mindset do for you? Have a look…
Marketing Collateral and Content
Case studies: Compelling stories that create instant social proof. Show how your product or service made all the difference for a customer.
Articles and blog posts: Boost your SEO profile and drive traffic to your site with interesting and useful pieces. No fluff, just engaging content that people actually want to read.
White papers: Everything from your standard backgrounder to the more modern list formats, white papers help you position yourself as an expert, build trust, and create new leads.
Press releases: Press releases can attract the attention of the journalists who report on your industry (they’re always ready to pounce on a hot story).
Brochures: Highlight the benefits of your product or service in a clear, easy-to-digest format. Great to have at trade shows or expos, or simply to distribute electronically as a PDF.
Bios and “About Us” pages: It’s hard writing about yourself. A professionally written bio or “About” page for your website can tell your story in a way you’ll be proud of—while subtly communicating your positioning and building credibility.
Landing pages: When someone arrives at your website, you’ve got seconds to make them stay. A well-written landing page will give you headlines that hook, copy that flows, and an irresistible call to action.
Sales letters: Short or long format, email or print. A great sales letter is a major force multiplier: like cloning your top closers (and working them 24/7).
Emails: Regular communications to a mailing list, sequences of lead-nurturing messages, or strong sales pitches. Get your emails done right to boost open rates, click-throughs, and sales.
That’s most of what I offer, but for the sake of brevity, I’ve left a few odds and ends out. Are you looking for something you didn’t see here? Let me know what you’re after and I’ll tell you if I’d be a good fit for your project, or if you’d be better served by another writer.